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Write a good email subject line. When well-done, follow-up emails can be used to. You can also try calling out things like "early access" or . Personally, I'm partial to turquoise so when I see an email implying that I might somehow be able to obtain free turquoise clothes, chances are, I'm clicking. Here, you need a compelling subject line to prompt . Its hard to disagree with this statement. Monterey Bay Aquarium: Today is #GivingTuesday: Donate now and become part of a new tradition. Notify about exclusions and exceptional circumstances. And the prize is skillfully highlighted. This small giveaway alert has a charismatic appearance and big personality. It is here where you can offer a special discount for newcomers or other shopping incentives. A New Year's Surprise Inside. , Copyright 2010-2023. Model from the companys guess-the-weight competition and ask participants to guess, for example, the number of products you shipped yesterday, how many pre-orders you received, and so on. First, stay away from anything excessive. They should be clear and transparent. Do not try to include video inside the newsletter since most email readers do not support this multimedia type. // trackShownInterest(); But the company does a few things differently. Its a smart gift to guarantee loyal repeat customers. Email DesignNataly Birch April 06, 2021 16 minutes READ. 2. Be specific, not vague; let readers know what they're going to read about. Did this strategy bring the best outcome? Generally, a 60-character email subject line should work fine on desktops. It is here where giveaway emails join the game, creating a window of opportunity. Free Gift Subject Lines. Add the recipients name or other personal details to make the email feel more relevant. Give them a sneak peek of what's inside. Valentine's Day Is Right Around The Corner. It has an action word such as win. Even though it is highly overused, it still works. Papa Murphys: Dont Get Your Tinsel in a TangleLet Us Help with Dinner! Get the scoop on Black Friday. More importantly, subject lines separate intentional emails from spam. BevMo! The email copy Win all this for you subtly speaks to your ego. Whatever email you send (holiday email, seasonal email, transactional email), should be personal. Related: 113+ Best Confirmation Email Subject Line Ideas. In general, the goal for each of your email subject lines should be to get people to open and read your emails, but you can (and should) get more specific if you want to accomplish that main goal. Think through emojis. We use cookies to ensure that we give you the best experience on ourwebsite. The latter, by the way, has a powerful phrase, Enter to Win.. As the nameplate implies, this type of giveaway email should have a celebratory atmosphere. That's why you should be sending some emails before your campaign even starts. Proses instructions are clear as well. It is at the heart of the design, so its quite difficult to miss out. . In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you. Get down to business. Personalize the subject line. (4) How much money are you making? 3. Win [product . 30% off everything with our Cyber Monday sale, Tick tock. One Kings Lane: Post-Christmas grab bag: pick a present for yourself, Box these deals like you mean it! Get Ready for Valentine's Day. It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport. 4ocean, the environmentally-friendly accessories company, puts a unique spin on typical giveaways: 4oceans value proposition is built entirely on ending the ocean plastic crisis. Forever 21. Shortform guides are essentially superpowered book summaries. Here it can be used to: More so, a Thank You email is not just a rule of etiquette; it is a marketing instrument that ensures that there are no hard feelings since people do not like to lose. You can invoke curiosity to spark your readers' interest. 4 Subject Line Example #4: The Controversial Subject Line. Make the contest sound exciting and urgent. After sending billions of emails to our customers and subscribers at Sumo, here are 10 of the best performing email subject lines we've uncovered: Subject Line. Create a set of rules that makes this contest fair. "Requesting To Connect On LinkedIn". But by partnering up with other brands, Prose increases the gifts perceived value even more. Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer. 2. Giveaway email subject lines are a great way to increase open rates and get people excited about your product. Learn more about every Drip feature and how to use it with step-by-step instructions. Every day, youll find new, interesting businesses that are taking off right now. "Get a free gift with your first order.". You can also be straightforward about the giveaway! 5. In this giveaway, theyre asking subscribers to guess the amount of trash they collected on a recent ocean cleaning mission. For example, you might change the subject to include your recipient's name. Think of these as guidelines, if you will. Best Funny Email Subject Lines. Good segmentation will help to bring actual benefits to the brand, achieve its primary goals in an increasingly small window of time, and, of course, onboard qualified leads. To make the most out of them, you should run the whole campaign. For example, you can send a notification that the contest is about to end. The contest is highlighted and emphasized unobtrusively. For example, use. So if you want to get extra value out of your contest, add a postscript reminding people about what your company does. These messages should: Be explicit in your content about why subscribers are receiving these messages. Automate your marketing with best practice email workflows. Be grateful. 4. Monoprice: 10% OFF Site-Wide + Shop Our Holiday Gift Guide! It should cheer everyone up. It's important to hype up your audience and get them excited about your campaign. And we get the lowdown on the most essential, hard-hitting parts of building their business: (1) How exactly did you find this opportunity? We've put together a list of 200+ last chance email subject lines that convert [2023]. Cupid's Calling. Our goal is to show you that building the business of your dreams is not only possible, but its quite straightforward once you see how others have done it. Giveaway emails have massive potential in boosting business awareness and increasing product revenue. "Introducing Myself". Create an amazing static website in minutes and export ready-to-use template. 2. Whatever sector you are in, with its huge potential, giveaway emails are increasingly important for the contest to thrive and campaign to achieve the goals. Example #2: Pitch: + the actual headline of your story. Wave at Santas reindeer as they go flying by your plane window, Crate & Barrel: Happy New Year + free shipping, Deck the halls with unbelievable holiday savings, Get on Santas nice list by getting in shape this year. All in one place. They last for several days, weeks, and even months. Enter our new giveaway today, Enter our giveaway and upgrade your [product/service] collection!, Get your hands on [product/service] for free!, Win a [product/service] and elevate your style, Be the lucky winner of [product/service]!, Enter to win a [product/service] bundle, Score a [product/service] worth [value], Win a [product/service] and treat yourself, Enter our giveaway and win a [product/service] of your choice, Get your hands on the latest [product/service] for free, Win a [product/service] package and elevate your home, Enter to win a [product/service] and make your life easier, Good things come in small packages! It is highly recommended to run such campaigns a few weeks before the holidays since it is much difficult to get through the crowded inbox during those days. However, still, all the key moments should be displayed in the newsletter. (adsbygoogle = window.adsbygoogle || []).push({}); Related: 113+ Best Email Subject Lines For Sales Ideas, Related: 109+ Best Spam Subject Lines Samples & Examples. This could be YOU holding [insert prize]. Although marketers primarily work with giveaways to collect email addresses, thats not their only use case. 75% OFF for being an awesome customer. After all, theres no harm in gifting yourself for Mothers Day, whether youre shopping for mom or not. Subject lines with three words have a 25% higher open rate than seven-word subject lines . Fourth, the rules are well-formatted. To unlock the potential of giveaway emails, first and foremost, you need to get through the crowded inbox and compel the contact to open the newsletter. Apart from that, the email is transparent: all the main terms are carefully highlighted. Sometimes the host chooses not one but several winners. However, this doesnt just happen unless youve done a few things right. Third, the instructions are short and sweet. It adds a playful twist to your brand and hints at social proof. Are they already part of your list? Call-to-action button. According to Convince & Convert, 35% of email recipients open an email based on the subject line alone. Customers dont need to do anything extra to get a chance to win (other than spending some money on the Prose shop.). As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Macys: Extra 20% off? Last but not least, the email design is on-brand. : $20 Coupon! "Free gift with purchase of select items". When you join us, youll get access to over $1,000,000 in software savings - weve exclusively negotiated discounts on 240+ tools that are proven to grow your business. Team Tony Robbins: Your last chance to save in time for the holidays. Avoid the "no-reply" sender name at all costs. Along with a prize, instructions are increasingly vital since your subscribers should know the rules of the game. Backcountry.com: For the Person that Has Everything. 3. Choose a prize that creates a genuine interest in the company and compels new contacts to stick around after. Therefore, you risk filling your subscription list with disengaged contacts. 1 Subject Line Example #1: The Bold And Audacious Subject Line. Second, you should stick to the seven principles of highly successful email marketing and regularly clean your subscription list to exclude all the bad apples. This will help to keep the subscription list healthy. You may need a mailing address to send them the prize, or an email address just for any future practical communication. Created by Idealwrite.com. 7 of the Best Giveaway Email Examples You Can Copy, Giveaways are among e-commerce marketers favorite tools for a good reason. You can also add scarcity by . Keep the Subject line copy shortIdeally 50 characters or less. Share season's greetings. Even though it has some pitfalls that we have discussed earlier, still when done right, it can bring more good than harm. On top of that, there is the homestay inspiration block that is a vital closure. This helps to build much-needed trust in a contest. Keep it short, clear, and concise; aim for around 6 to 10 words. But if you do it right, Giveaway Email Subject Lines can be a great way to grow your list quickly. 6 Subject Line Example #6: The "Remember The . Promote a new collection by showing products that go well with the giveaway product, Congratulate people for joining your giveaway, Educate them about the offer and brand to strengthen motivation, Get useful data or feedback from the winner. One lucky winner will be chosen at random, So, what are you waiting for? Super Christmas shopping savings put extra jingle in your pocket, You want and deserve the special secrets to Noel Nirvana, Rip Curl: 5 reasons you need a SearchGPS this Xmas, Dazzling Christmas discounts are our holiday gift to you. Hey [name], welcome to [business]! Don't use clickbait. Rapha: "Complimentary gift wrap on all purchases". Therefore, the contestants are unobtrusively led to the call-to-action. While 4ocean does something extraordinary for the environment, Recess, in this example, aims to make you, as an individual, feel better in these challenging times. 3,2,1Happy New Year! (early holiday up to 75% off ). New Year's email subject line ideas. Unlike the subject line helper, which uses data from emails sent by all Mailchimp users, A/B and Multivariate tests can tell you what your specific contacts like best. Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line: Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks. Let us know how they work for you! Everlane: Gifts The Wont Blow Your Budget, Doll up your fur babies for the holidays with our pet grooming services, Thank you! Copyright 2023. Do you need these subscribers? Next, you will likely need to obtain some personal information from your recipients. By offering a freebie, you're enticing potential customers to take a closer look at what you have to offer. While shorter email subject lines are quicker to scan, they don't necessarily improve your chances of your email getting read. Celebrate the weekend by entering to win! A Surprise Awaits You. Save my name, email, and website in this browser for the next time I comment. 1. HY-VEE CORVETTE GIVEAWAY SWEEPSTAKES. Then, you can regularly engage your email list and give subscribers a reason to shop from youagain and again. Wool and the Gang: TODAY Last Chance For Xmas Delivery! It should scream happiness and joy. 3 steps to get started. After interviewing 4,409 founders, heres my biggest takeaway: Building a business is simple, but its not easy. Proper segmentation ensures the success of giveaway contests. 25% OFF. Nataly is a web developer from Sevastopol, Ukraine with a passion for web design, email design, and IT writing. 22. "How I Got Over 942,000 YouTube Subscribers (And You Can Too)". Lets consider real-life examples of giveaway newsletter subject lines to get insights and hints on how this should be done: The second step to unlock the giveaway newsletters potential is to polish and refine the email according to the best practices. Or tease a surprise, giveaway, or gift: Choose the best prize for your target audience. Moovly: Create your own Seasons Greetings video in 10 steps, You deserve a little something extra, [name], You can be naughty and still stay fit through the holidays, Open if youre willing to get this treat, PACK THESE FOR YOUR THANKSGIVING TRAVELS (STUART WEITZMAN IT), J. Enter to win today!, [Prize] up for grabs in our latest giveaway!, [Number] lucky winners will receive [prize] enter today!, Enter our giveaway for a chance to WIN!, [Prize] on us! And, because everyone loves a good deal, theyre more likely to forward your email to friends and family members who might also be interested in what youre giving away. Giveaway email #5: Last call email. 3. When it comes to email subject lines, most people gravitate towards those that are serious and to-the-point. Next, we need to write a stellar introduction for your brand email pitch template. Depending on the type of prize, products you want to promote during the contest, and the target audience, you need to find the best time to run the campaign. Use only the link. In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you. Even if a shorter subject line is more likely to hold your recipient's attention, your subject line needs to reflect your email's content. The longer the giveaway, the more similar emails you can send, the more chances you have to fulfill your marketing mission. To unlock its potential and curate a contest that appeals to the audience and reaches marketing goals, follow our guide, stick to the best practices, and get hints and inspiration from real-life examples. In this case, you will still need to send a winner announcement email to those who would miss it. The headline of the email, "Enter to win a trip to compete in the golden leaf half marathon," is a long yet descriptive sentence to capture the attention. Our useful services seamlessly integrated with each other and our products to get you to the finish line faster. Therefore, the design should be vibrant, charismatic, and on-brand. When used right, giveaways help engage your email list and nudge them to buy from you. Among all the giveaway email examples featuring here, this one boasts of being a part of something really big. We create beautiful website and email builders, helping 30,000 customers to grow their business. Although it is dated 2017, there are still four major takeaways we can all learn from it. Enter Our Giveaway to Honor the Real MVPs, Youre missing out the last chance to win, $5k Giveaway, New Films, and More to Celebrate Women, Lucky You! Enter our latest giveaway now, Its time to get lucky! Even if you dont have a personal brand, you can apply this strategy to your company with a few tweaks. Become a premium member to get full access. Finally, it has an emoji that visualizes the prize and draws overall attention. Sometimes people can increase their chances of winning by earning bonus points from sharing the giveaway on social media. Request for Information. When well-done, they can do magic on all fronts. To create a subject line that will stand out from the crowd and make users open the message and take action, follow these simple yet helpful tips: Move to subject line examples for giveaway newsletters taken from popular brands to see how to put these tips into practice.