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Why join?........
Missoula Gets Noticed!
Find out what is going on in the Missoula area, and keep up-to-date on what is getting Missoula noticed! Missoula CVB Bulletin Board <- Click here!
Economics
In 2006, tourists spent $316,000,000 in Missoula County alone; 94-96% of that was spent in Missoula. We strive to be a successful tourist destination as our neighbors in Billings, Spokane, the Tricities and Boise. To be the best that Missoula can be, and in turn, helping your business get a share of this economic pie, your support is valuable.
Collective Voice
Your membership increases our voice at the city, county, and state levels. The more
we support tourism, the more our community benefits. For example, Billings gets an
additional $50,000 in bed tax funding through their Tourism Business Improvement
District (TBID). A TBID generates funding to recruit visitors and grow the economy by
assessing an extra fee for occupied room nights. The funds collected are used only for
tourism promotion, marketing and sales. As a result of this, Billings is able to host
more in-state conferences and sporting events for their community. These are valuable
dollars that our community can compete for with your collective voice in the
legislature.
Knowledge
Knowledge is power. By being a member of the Missoula CVB, you will have a better
understanding of tourism. This will benefit you, your company, your employees, and
your clients when you plan your marketing. When you know about different groups
coming into town, you can inform and schedule your employees and advertising to
meet those needs and draw more people to your business. Travelers like informed
employees and will visit a town again when they feel welcomed and supported.
Networking
The Missoula CVB is a tool for its members to network and together benefit from the tourism industry. It allows you to partner with other businesses on marketing, economic development, and service issues to help tourism grow and flourish in Missoula. When tourism grows, your business benefits.
Community Pride
Healthy communities rely on community support to play a part in their success. Just by being a member of the Missoula CVB, you contribute to the continued good health of our community with very little effort. And, if you get involved with one of the many committees we have, you can work on concerns that directly affect you.
You Make a Difference
It’s true that the more you give the more you receive. Not only will Missoula benefit from you joining the Missoula CVB, but your involvement will benefit you. You DO make a difference!
Recent Sucesses
Here are just a few accomplishments of the
Missoula CVB these last couple years:
• Helped facilitate the:
North American Freestyle Skiing Championships,
Northwest Chamber Leaders Conference,
Montana Aviation Conference,
State High School Rodeo Finals,
US Practical Shooting Competition.
• Helped promote the passing of HB 235,
Tourism BID bill in the last legislative session.
• Hosted the Glacier Country's Winter Group
Press trip to attract travel writers to publish
stories about Missoula. These freelance writers
contribute to the Boston Globe, Boston
Magazine, Family Circle, Family Fun, New
England Travel, SKI Magazine, Travel + Leisure,
Great Outdoor Recreation, Ski America and
Canada, the Daily Telegraph, and Fall Line Skiing,
• Worked closely with MAEDC on the local level
and also have been invited to be a member of
the MEDA Tourism Working Group for both the
tourism industry and the economic
development of Missoula.
• Worked diligently in conjunction with our
tourism partners, Glacier Country and Travel
Montana to make sure that everyone was
supplied with accurate, up-to-date information
concerning river and road conditions on a local
and state level during the forest fires of 2007.
• Participated in a joint venture with Glacier
Country Regional Tourism Commission, the
Whitefish CVB, and Flathead CVB to make
presentations on meetings and conferences in
western Montana to the Business Improvement
Company (BI) and Carlson Marketing in
Minneapolis, Minnesota.
• Taught a nature-based tourism class at the
University of Montana.
• Partnered with Missoula Cultural Council to
help form a gallery association to promote the
arts in Missoula.
FACTS & FIGURES
• Tourism is one of Montana’s leading and fastest growing industries.
• Over 10.4 million visitors spent $2.9 billion in 2006 which is new
money for Montana’s economy.
• Tourism and recreation businesses support 48,580 Montana jobs.
• Visitor spending provided $918 million in worker salaries.
• Montana is losing its competitive advantage in tourism marketing
and advertising.
• In 1993, Montana ranked 15th in the nation in state tourism
promotion budgets. By 2007, Montana slipped to 31st place.
• Missoula’s direct competition is Spokane with a budget of $2.5
million; the Tri-Cities with $1.5 million and Boise with $684,000.
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