did rebel yell bourbon change its name

That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. That is really lame. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Awww poor baby. Im only speaking for myself and the people I encountered. Even though I cant think of a past event where anyone was upset or protested, it could happen. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Thank you. The Lux Row Distillery filled its first barrel three years later, in January 2018. Rebel Yell whiskey is matured in No. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. 17. Rebel Yell was a term used to describe the battle cry of the confederate army. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Rebel Yell whiskey was mashed, distilled and barreled at another facility. . From there, most bourbons will contain malted barley, and rye. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. A wheated bourbon. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Award-winning Rebel Yell bourbon dates back to 1849. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. Its been a strange and complicated journey. 2023 Luxco, Inc. All Rights Reserved. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. NDPs dont often disclose the source whiskey for their brands. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest By 1984, Rebel Yell was distributed nationally. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Weller company merged with the Stitzel distilling company (est. Theres a couple things to expect from a bottom shelf whiskey. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Has something happened to them, or is my state just not able to get it anymore. Rebel Yell | Whiskeypedia Wiki | Fandom The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Please feel free to start anew thread on the subject. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Weller. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Sharp. The Yellow Stone brand was discontinued in 2015. Absolutely ridiculous that you are changing the name of the Rebel Yell. Rebel Yell Kentucky Straight Bourbon Whiskey, 70 cl - Amazon Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. People who don't think it tastes very good refer to it as Rebel Scum. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. In 1972, the Stitzel-Weller Distillery went out of business. Must go buy out the shelf of Yells now!!! Units were nicknamed for their apparent ability to yell during battle. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. It is what it is. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Fifty years later, that pissed off quite a few people. Good Lord, people. These bottles may appeal to those looking for a private-label wheated bourbon experience. It was just a name. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Some Texas units mingled Comanche war whoops into their version of the yell. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. However, the addition of ice makes things a little better. Did something happen with Rebel Yell bourbon? : r/bourbon This price point places Rebel whiskey in the low end of the standard segment. I for one am glad they did. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. So OK, change the name. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. If youve got a problem with a brand distancing itself from the CSA then youre the problem. Thanks for subscribing and watch for your first newsletter soon! More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. It was also a favorite of Rolling Stones guitarist Keith Richards. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. The sound of the yell has been the subject of much discussion. Why did they HAVE to choose such a name in the first place? In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! "Rebel Yell will always be Rebel Yell. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Is Rebel Bourbon good whiskey? Katelyn is a freelance writer in Portland, Oregon. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. And hes worked with startup brands to turn local enthusiasm into national recognition. It wont be undone but it was a mistake to change the name of an icon! The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. It will just make her cry more, more, more. Powered by Invision Community. Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. Shoddy_Ad7511 6 mo. Kings Dominion renaming iconic Rebel Yell roller coaster Good one. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Rebel Yell was a term coined for the battle cry of the confederate army. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". Rebel Yell was to be produced in small batches and sent out to southern states. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Leave a comment below. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. I live in Alaska, by the way. The results of honorable Men idly standing asideand remaining silent. But for a while, it was common knowledge the main supplier was Heaven Hill. Why Changing Rebel Yell's Name is the Right Move But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. We have to know and understand it in order for us to understand who we are today. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. For Blood Oath Pact No. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. By using this site, you agree to our Terms of Use. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. ELTepes 2 yr. ago That's good to know. Review: 1969 Rebel Yell Kentucky Straight Bourbon Whiskey It is often enjoyed neat or on the rocks. We have to acknowledge and accept our past. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. This unique style offers hints of honey and butter followed by a . Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. The W.L. For more information, please see our A big, round body with a palate that follows the nose - honey . The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. You caved! When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). The yell has also been described as similar to Native American cries. Did it hurt your feelings too? In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. Its a cheap bottle of whiskey and it tastes like one, too. It paragons description, that yell! I will say, though, that Im excited to get back to reviewing some higher quality options. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. Oddly the 10 year picture on that site still says Rebel Yell. Especially for those of us that have been riding it since the 70s," said one more. My favorite coasters are B&M hypers and gigas. The standard price of Rebel Yell used to be right around the $12 mark. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Its cheap and low quality but wholly drinkable. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Weller. Luxco was a relatively small NDP and rectifier. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. The brand has changed hands and recipes, but it is a part of American bourbon history. Finish: Sweet honey and light pepper and spice. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Lets pour ourselves a glass and find out. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle.