Flybe (pronounced / f l a b i /), styled as flybe, was a British airline based in Exeter, England.Until its sale to Connect Airways in 2019, it was the largest independent regional airline in Europe. In this Business Analysis training session, you will learn about Case Study - Stakeholder theory and its impact on British Airways. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. As a Senior Data Analyst at Channel 4, I am responsible for data and analytics to support the growth and maintenance of All 4+, the ad-free experience for All 4. British Airways premium economy seats are typically stocked at boarding with a pillow, a blanket, noise-canceling headphones and an amenity kit. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. BA Stakeholders Stakeholder Relationships BA is for a two-way communication To learn more about this course, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analysis-fundamentals-with-hands-on-training/. We've encountered a problem, please try again. British Airways is to be fined 20m after losing the personal and financial details of more than 400,000 customers in a cyber attack. How Do Stakeholders Influence Business Activities?. stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. So you do not need to waste the time on rewritings. Just insert your email and this sample will be sent to you. legal department to comply with all regulations of government authorities. www.businessdictionary broadly defined strategy as a alternative which is chose to make happen desired future outcome, such as achievement of goal or solution of problem. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. The whole profitability of British Airways depends on its customers ("British Airways", 2019). FOCUSED ON OUTSTANDING CUSTOMER SERVICE. They have selected fuel providers who are committed to development of an alternative, greener form of jet fuel. Shareholders, employees, government authorities, competitors, media, local communities, customers and suppliers are few of the most important stakeholders of British Airways that directly or indirectly impacts the working and profitability of BA. 1/2, pp. Shareholders: Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. Just send us a Write my paper request. (2022) 'British Airways CSR (Corporate Social Responsibility) Analysis'. The extension is adjacent to the Great Barn at Harmondsworth, which is considered a remnant of heritage landscape for West Middlesex, and as of 2012, is now under the ownership of English Heritage, highlighting its importance. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. Also, BA depends on various online travel agents as various customers buy tickets for traveling directly on various online websites. British Airways is the largest airline company actively providing services in the entire United Kingdom. By accepting, you agree to the updated privacy policy. Oct 2020 - Jan 20221 year 4 months. Along with this, British airways also aims at developing premium pricing strategies and gaining acceptance of customers towards these strategies by providing quality services. Tap here to review the details. The first and the foremost economic responsibility of any company is to look into the financial performance. The next part of the paper is an understanding of the background of British Airways and its CSR activities. The basis of CSR lies in the theory of morality and ethics: A corporation can and should have a conscience, and the language of ethics has a place in the vocabulary of an organization (Goodpaster & Matthews 1982, p. 134). We've updated our privacy policy. Further, the procurement activity that the company engages in has to be done in a responsible fashion. british airways objectives 2022. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals. A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). Efforts should be made by British Airways to improve customer relations. Web. The fine is considerably lower than the 183m fine which the Information Commissioner's Office (ICO) had initially notified the company of last year. Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. >> Its quick and easy! /Type /Catalog /Length 3238 On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. - Flight status and schedules. Available seat km This again is related to taking care of the people who keep the functioning of the company i.e. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . /StructTreeRoot 7 0 R British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. 508, -98.5% British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. The institutions must share responsibility towards the society where they operate. 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. Were proud to be part of the International Airlines Group. By using ba.com you agree to the use of cookies. Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. We've encountered a problem, please try again. We've updated our privacy policy. "British Airways CSR (Corporate Social Responsibility) Analysis." The organization will also look for ways by which they can . The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . Schwartz, MS & Carroll, AB 2003, Corporate social responsibility: a three-domain approach., Business Ethics Quarterly, pp. /Filter /FlateDecode Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. With the spread of the tourism industry, it has been important to look into the social activity the companies do to ease their negative impact on society. The companys participation in the London Olympics and Paralympics games had made it successful. Web. The company conducts independent research of around 36000 customers each month. This article has proven to be a great source of information for the same. Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Found a great essay sample but want a unique one? PScript5.dll Version 5.2 It. The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. Our vision is to be the worlds leading airline group on sustainability. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Clipping is a handy way to collect important slides you want to go back to later. send you account related emails. Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. . Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Activate your 30 day free trialto unlock unlimited reading. application/pdf The key stakeholders are customers, employees, suppliers, and shareholders. The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. Thus, BA should increase its focus on new markets. to British Airways and stakeholders Significant investment in technology will be required. He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. Each has string association with the company. 3 Enhancing IAG's common integrated platform. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. stream Alex Cruz is stepping down as chairman and chief executive of British Airways as its owner, International Airlines Group (IAG), reshuffles top management to tackle the worst crisis in aviation. If youre a journalist and have a press enquiry, please contact our Press Office. Tap here to review the details. Web. 2021-03-04T12:19:46 36 0 obj Revenue passenger km Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. The economic drivers that establish the performance of the organisation are internal drivers. to improve the motivation level of employees. Drucker, PF. British Airways CSR (Corporate Social Responsibility) Analysis. Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. British Airways has taken various initiatives to ensure that employees are kept satisfied in the organization. As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. 1, pp. Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. plagiarism-free paper. /N 96 3, pp. Other forms of air pollution, such as noise and air quality impact, have to be controlled by the airways (British Airways 2012). British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. The key strategic goals of British airways include build leading position for airline services in London, developing airline of choice for long-haul and customers with higher status and customers who could offer premium price for the services, meeting customer needs by providing outstanding services to customers and developing presence at global level ("FOCUSED ON OUTSTANDING CUSTOMER SERVICE", 2019). (2022, November 5). View Syllabus. We want to hear from you. Web. British Airways has adopted a number of competitive strategies to gain a large number of customers. Brand reputation, economy of scale and cost . British Airways CSR (Corporate Social Responsibility) Analysis. Samplius is for students who want to get an idea for their own paper. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. stakeholders such as customers, suppliers, employees and owners. The SlideShare family just got bigger. Stakeholders Objectives of British Airways Parsa Lohani, FHEA, MCIM (Chartered Marketer) Follow HNC Tutor at Capita Talent Partnerships Advertisement Advertisement Recommended An Understanding Of Financial Communications And Investor Relations MSL 12.2k views 42 slides 2020 ADF ESG Report Final 327 views 41 slides The aim of British Airways is to continually strive to provide higher growth to the companies, provide greater financial performance through generation of revenue, operating profit and creating cost reduction methods. Looks like youve clipped this slide to already. endobj They also aim to minimise the noise pollution in atmosphere, while the craft operates and the improvement of air quality, waste reduction and use recycling whenever possible. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. Risk management by British Airways helps to prioritise and alleviate the risks that the organisation faces. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Our free knowledge base makes your The third most highest financial performing stakeholders of British Airways are the customers, those customers are both from locally and internationally, 58% of them were male in the financial year 2016 and the rest 42% were female according to British Airways, the average annual personal income of their customers is little over 56,000 and their average age is 48, the total annual passengers of British Airways in the year 2016 was 45.9 million in which 6.1 million of those were domestic and the rest 39.8 million customers were international passengers from four different continents except Australia which according to British Airways annual financial report generated more than 1.7 billion in the year 2016 and that shows how financially important customers are to British Airways business. Page 1Classification: Restricted Further, the company places great importance on increase of their operating performance (see figure 3). Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. uuid:1eec08a0-50f4-4265-bd82-a2fe025dfb61 IAG is a Spanish registered company with its corporate headquarters in London, UK. All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). Remember: This essay was written and uploaded by an On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). British Airways 2012. Various employees of British airways include maintenance, flight crews, customer service, pilots, engineers, etc. 2021-03-04T07:52:49Z Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. Click here to review the details. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself. The pioneering thinker and formulator of CSR theory for business are Peter Drucker. The two main suppliers of BA are Boeing and airbus. Also, British Airways maintains diversity in the organization to provide effective services to passengers. I was searching for details on British airways. The interrelatedness of business, society, and environment becomes the crux of CSR. Branding of the British Airways and managing it, as a socially responsible brand, the company can gain strategic advantage. >> The British Airways app on Apple Watch provides easy access to the most important flight information while you're on the move. It drives our economy, creates quality jobs and delivers aid when people need it most. Along with this, various discounts and offers are also provided at regular intervals to attract large number of passengers. Various stakeholders such as employees, owners, suppliers, shareholders, government authorities, people of the community, business partners etc. The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. In addition to this. Further, identification of the problems related to corporate governance without a proper reporting system is also a difficult task. Retrieved 27 December 2019, from https://www.britishairways.com/en-gb/information/travel-advice. Cabin Appearance Agent. Find out how you can work with British Airways. 268-295. 1. Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). We've updated our privacy policy. 5977. For instance: A new landscaped field extension to the parkland, which opened to, the public in 2011 continues to develop well. Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . . Further, the lowering of capacity at Heathrow airport in London and the increase in traffic of European airspace also post a challenge for British Airways. Designed to help the industry achieve its targets of net zero carbon emissions by 2050, four aviation decarbonisation projects supported by British Airways have been shortlisted for Government funding. BusinessEssay, 5 Nov. 2022, business-essay.com/british-airways-companys-corporate-social-responsibility/. British Airways apologises after flights delayed in US and Caribbean Airline blames technical issue for disruption at airports including Denver, New York and Miami 20 Dec 2022 November 2022 Peter. British Airways was founded in April 1974, although the idea first started when two small airlines joined forces and formed Imperial Airways limited, now British Airways is the second largest airline in the UK after EasyJet, British Airways has many different stakeholders including customers, suppliers, employees, shareholders, local and international communities, government authorities, and competitors. Cargo tonne km The company strives to reduce its carbon footprint. Published September 7, 2018. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. Communications consultant. The latest news, announcements and events, updated daily.
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