The header section of a resume might seem simple, but there's actually a right and a wrong way to create one. in the DBS brand, You will plan, implement, manage and evaluate marketing campaigns that meet our core brand and marketing objectives, and to ensure initiatives are on time and on budget, Actively create and execute on digital communications strategies and integrate communications plans across social, online and offline platforms, The candidate will also work with agencies and DBS country marketing managers in the region to oversee all creation of brand and marketing assets across the DBS key markets to ensure they adhere to Brand guidelines, including tone of voice, Use analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement with our target audience, Collaborate with stakeholders across the region to ensure best practice sharing on people, content and processes, Must have at least 3-5 years of relevant Brand Marketing experience, B.S. Must be currently enrolled as an undergraduate student in a college or university, School projects, internships or work in the area of marketing or business administration preferred, Must have the ability to manage and prioritize multiple projects simultaneously, Must have the ability to work well under time constraints, Create Competitive Analysis reports tracking marketing practices, topics, and activities from top competitors on social media channels, Assist in managing the global marketing calendar for upcoming products. Is fluent in next generation consumer marketing approaches (e.g. These things are not always readily apparent to a job seeker; however the strategy connected to including some of this information made perfect sense for this candidate. Provide accurate financial analysis to inform forecast and annual budget, Continually evaluate communications and work process in order to streamline information and develop and implement effective, efficient formats, Assist with new business development, including brand extensions, launches, and expansion. It's one of the first things they'll see on your resume, and it should be the most memorable. This way, you can position yourself in the best way to get hired. A strategic perspective and ability to communicate it Proven strength in use of initiative and proven problem solving ability Innovative marketing thinker. You can position this information in a summary section at the top of the resume, in a quote (from a professional colleague or a performance review) that is highlighted on the resume, and/or in an experience section that features your key accomplishments listed in bullet points. Follow up execution of PR & Social Media country plans with the local markets, Keep track of the PR & Social Media A&P budget and ensure increased efficiencies by leveraging tools at panEuropean and Global scale, Manage PanEu Social Media agency via weekly calls and effective briefings, Support in the execution and coordination of PanEU Marketing projects in close partnership with HQ functions and the countries (360 launch, Always On Engagement programs, Sell-in tools, Training materials, etc), Consolidate and evaluate success of Marketing programs through the markets and consumer, ROI set, and share best practices across markets, Keep updated the EU Marketing Calendar including all Consumer, Brand Environment, PR, Channel Marketing and Dockers.com activities in close collaboration with the countries, Maintain the Point of Sales PanEU database updated in coordination with the markets, Maintain the library of ATL/BTL materials and update the filing system. A header should include your name, contact information, and a link to your portfolio. Communicates passion, energy, and intensity. Meet financial targets for the brand including net sales, discounts, market share and expenses, Supports annual public relations and advertising plans for assigned properties related to brand, promotions, entertainment and retail activities, Assists with the project management of public relations and advertising initiatives, Under the director of the Brand Marketing Manager, monitors public relations mentions, including social media mentions, and works with respective teams to resolve or address, as needed, Supports the Brand Marketing Manager in the preparation of media tours, press releases, alerts via the online newsroom and other initiatives, as needed, Assists with execution of all advertising production for the off-site, satellite property brands and their promotional, entertainment and retail activities (i.e. A demonstrated hands-on media approach is required, The ability to develop strategic, comprehensive communications plans that apply creative tactics and use a variety of communication channels, including electronic (email and intranet), print publications, executive memos, face-to-face meeting scripts/talking points, special events, video and FAQs, Digitally savvy, with strong experience in developing digital and social media strategies, and creating and executing seamlessly integrated programs and campaigns that align with client objectives. Also works with agency creating a continuous social media plan to support brand and products, Ensures brand guidelines and guardrails are followed in all aspects of creative, Organizes and facilitates brand specific communications in conjunction with other cross functional marketing departments within Masonite including sales, marketing and product management, Develops, delivers & promotes Masonite branded selling tools, Acts as the internal brand expert and steward for the wholesale and retail channels. Google Analytics, Omniture SiteCatalyst, social guide, etc) and/or dating mining/statistics software (SAS a plus), Experience working cross functionally and interacting with internal groups and partners at all levels, Excellent communication, teamwork and relationship building skills, Excellent analytical and problem solving skills and attention to detail, Works with CMO to build out the marketing plan that supports MLB’s entire business, Serves as the primary liaison to the marketing agency overseeing all work flow, assignments, legal contracts/agreements as well as overseeing budgets, Oversees event execution for Club promotional/cause marketing days (Jackie Robinson Day, Mother’s Day, Father’s Day, Roberto Clemente Day, etc), Manage advertising programs for all community efforts including Boys & Girls Clubs of America, Reviving Baseball in Inner Cities (RBI) and Partnership for a Drug Free America, Oversee all marketing and advertising for T-Mobile All-Star Fanfest and All-Star Week media and advertising, Direct Club best practices marketing meetings/calls to serve as a repository for industry information and best practices for marketing and advertising, Oversight of World Baseball Classic agency relationship and advertising materials, Work with CMO on youth and Hispanic marketing efforts, Lead advertising and marketing team, ensure their growth and development as part of the Advertising & Marketing team, Performs related administrative duties as required, Brand Strategy and Stewardship: Articulate and continually refine brand strategy as appropriate. Help develop the brand’s messaging platform, visual identity, and voice. A material brand name doesn’t just mean a Fortune 500 company but can also be applied to the school you attended. Brand Manager Resume. Design programs and tactics as well as communication vehicles relating to all vendor brands and corporate brands, Executive and manage weekly in-Club e-mail process, including but not limited to merchant requests, e-mail calendar maintenance and daily email execution and review, Proactively support brand marketing needs of new market and location openings within Asia & Australia, Work cross-functionally to drive the direction of and project manage marketing efforts, Manage brand standards, positioning, messaging, and tone at the local level, Serve as the final review on marketing materials before presenting to stakeholders, ensuring accuracy and clear messaging, Partner with General Managers and local teams across the region to support local marketing initiatives, Manage and organize all marketing assets, ensuring updates are made as needed, Bachelor’s degree in Marketing, Communications, or related field, 3-5 years of marketing/brand experience at a brand or agency, interdepartmental project management experience a plus, Impeccable and concise communication and presentation skills, verbal and written, Excels under pressure and can maintain a calm demeanor at all times, Assist in coordinating product samples and content with Product team in support of strategic product priorities, Support Brand Marketing team and Consumer Insights on consumer research and analysis, Assist with conducting brand audits for proper brand usage (standards and voice), Assist in creation of materials for sales and account specific marketing support, Assist in creation and organization of brand-related assets and content as needed, including new photography, videos and copy, Support Brand Marketing team with social media activity, Assist Brand Marketing team in other projects as requested, Ability to work part time (15-20 hours) during the school year and full time (40 hours) during the summer, Strong computer skills, especially Microsoft Word, Excel, and PowerPoint, Lead the day to day digital and social media process for the trademark, ensuring the "voice of Pepsi" is engaging, onboard, and bringing Pepsi moments to life across mobile, Work with cross functional partners, and act as connector and lynchpin across brand, social, media and agency teams, Brief agencies, media partners, and in-house social team for best-in-class digital and social programs, Drive full social media process, from brief to production to edit to post to analyzing and optimizing, Bring insight on Pepsi fans and social chatter to the full brand team, helping us get closer to our consumer, Drive passion for our mobile first agenda within the brand team and the greater marketing group, Relevant experience in digital marketing, media, or communications, Minimum 2 years of marketing experience, preferably with leading edge brands, Brand identity and messaging – build a cohesive national brand message aligned to our target consumer segments (students, parents and counselors), Communications plan – develop and execute short and long term marketing plans for our consumer targets through our paid, owned and earned channels, Social media strategy – develop and oversee an innovative social media strategy that builds brands awareness and drives meaningful consumer engagement, Internal/External PR – develop and oversee internal/external PR strategy and media outreach, Market research – design and oversee market research to generate consumer insights, Marketing effectiveness – work closely with the analytics team to track ROI on all marketing spend to ensure a high level of productivity, engagement and efficiency, Responsible for a team of 3-5 full time direct reports, including an in-house creative group, Works closely with the Product team, which conducts competitive analysis, manages and tests website design to maximize online conversion, and determines merchandising/pricing, Works closely with the Publishing team, which produces our editorial content and publishes our book titles, Bachelor’s Degree required, advanced degree preferred, 7-10+ years’ experience with past supervisory responsibility, Experience in consumer branding and market segmentation, Digital marketing expertise – social media, SEO/SEM, CRM, Hands-on approach – other than limited use of third parties for PR and design support, we manage our spend in-house (not through agencies), Prior experience with e-commerce and global/national multi-channel retail or services brands preferred, Strategic and Inquisitive by nature. 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