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Orlando R. Kelm, PhD, is an associate professor of Hispanic linguistics at the University of Texas at Austin, where he teaches courses in Portuguese and Spanish, focusing mainly on business language and the cultural aspects of international business communication. Therefore it is vital for global leaders to have knowledge of economic challenges along with work environment cultural differences. Our gringo in Rio has a lot to learn. By Kendra Cherry In order to send accurate nonverbal cues, you need to be aware of your emotions and how they influence you. The amount of personal space needed when having a casual conversation with another person can vary between 18 inches and four feet. A women wearing a transparent top would result in her being sent home and possibly disciplined. One example is the "O.K." symbol one can make with their hands. Example: Someone might raise their eyebrows and open their eyes widely if they feel surprised. International Business Negotiation 2nd ed. //