political advertising window 2022

But candidates, agency partners and consultants need to understand whats different about this market and how to adjust. 8/24/20- Consent DecreeMidwest Communications, Inc. Enters into Consent Decree of the political advertising rules, an all-new Political Advertising Primer course will become available via Broadcast Education in March 2020. 2019 original Arkansas 1960's Governor Faubus window political signs lot of 2. Planning Cold Visits: How to Make an Impression on Local Advertisers, Local Businesses Need a Strategic Advertising Partner: How to Convey Your Value, Beyond Impressions: Trends in Technology and Services for Broadcasters, Marketron 2020 Digital Benchmark Report E-Booklet, Explained: Reach and Frequency for Radio vs. Digital. Consent Decree, 8/9/22- Consent DecreeThe Scranton Times, LP Consent Decree, 8/9/22- Consent DecreeRadio Vermont, Inc. Communications of Kentucky, LLC enters into Consent Decree, L.M. 5/3/22- Consent DecreeLearn Broadcasting Corporation Consent Decree 12/22/21 - Consent DecreeWharton County Radio, Inc. 12/21/21 - Consent DecreeRick L. Murphy Consent Decree, 12/21/21 - Consent DecreeMillennium Media, Inc. 10/23/20- Consent DecreeRadiohio Enters into Consent Decree We have years of experience helping clients ensure optimal visibility year-round. Consent Decree, Jeri Lyn Broadcasting, Inc. By 2023, cookies will be largely ineffectual. Designed by Elegant Themes | Powered by Powered by WordPress.com. 2022 Political Ad Planning is Underway You probably feel that you've barely recovered, on all levels, from the political campaign spending and bipartisanship of last year. 4/28/21 - Consent DecreeKLZ Radio, Inc. Candidates, political parties and special interest groups are already plotting already their strategy. Happy #EmployeeAppreciationDay to our wonderful Viant team! Theres no doubt that when it comes to targeting potential voters using digital identifiers, there have been several recent profound changes with major implications. Political Advertising Next Commission Mtg: June 27 - 28, 2023 Resources Political Advertising For comprehensive review of political advertising requirements, please refer to the Political Advertising Guide: What You Need to Know or to the Political Advertising Requirements: Frequently Asked Questions. Consent Decree Sign up to get Viant news and announcements delivered straight to your inbox. 4/27/22- Consent DecreeMoy Communications, Inc. Whatever you think about that personally, it's a big potential problem for traditional marketers, who fear their strategic plans and hoped-for results will be smothered by billion-dollar political placements. 0000003135 00000 n Its true that cookies are waning in effectiveness. February 22, 2020 - All Stations in Wisconsin: Political window (45 days before primary elections) opens today. Read Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV. Copyright 2023 Virginia Association of Broadcasters. Home Expertise Expertise Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. 3/8/22- Consent DecreeOne Putt Consent Decree 8/9/22- Consent DecreeThe Scranton Times, LP Consent Decree 12/2/20- Consent DecreeSTARadio Corp. Enters into Consent Decree Political parties and other interest groups are rolling out education campaigns about the state's new election system with open primaries and ranked-choice general elections in advance . Pepper Pepsi-Cola Bottling Company of Dyersburg, LLC 2/18/21 - Consent DecreeO-Town Communications, Inc. Consent Decree With this policy update, ads for products, services, and news no longer will be exempt from Google Election . 4/26/22- Consent Decree45 North Media Inc. 9/21/22- Consent DecreeDJRO Broadcasting, LLC Consent Decree New Viant Platform Notice 5/11/21 - Consent DecreeRose Communications, Inc. Consent Decree Consent Decree, Horizon Broadcasting Group, LLC Consent Decree, Bicoastal Media Licenses, LLC Consent Decree, Missoula Broadcasting Company, LLC Consent Decree, Jodesha Broadcasting, Inc. 4/8/22- Consent DecreeKJDY, LLC Consent Decree SzIMqN eTm$1#t=lE5T$qN.'oRVYiSV1B~5+}/jg3UO Consent Decree Consent Decree, Bark Out Loud Dogs Media, LLC Consent Decree, New Hampshire Family Radio, LLC Consent Decree, Fayette Broadcasting Corp. Name Size Date Uploaded . Election season dramatically increases demand on advertising inventory, which means other advertisers get bumped, generally based on a last-in, first-out basis. The deadline for 2022 candidates in Texas to file for a place on the March 1 primary ballot was this past Monday. 8/26/20- Consent DecreeFloyd County Broadcasters Company, Inc. Enters into Consent Decree 11/17/20- Consent DecreeSouthern Illinois Radio Group, Inc. Enters into Consent Decree 10/21/21 - Consent Decree97.5 Licensee TX, LLC Consent Decree Certainly linear TV will play a role for candidates in 2022, but there are so many more options out there for candidates that can combine elements of traditional awareness messaging and storytelling as well as digital targeting and tracking. 2/9/21 - Consent DecreePowell Broadcasting Company Enters into Consent Decree Consent Decree, 5 Star Communications Inc. Consent Decree Consent Decree, Inland Northwest Broadcasting, LLC Consent Decree, Richard L. Garcia Broadcasting, Inc. 10/6/22- Consent DecreeLloyd Lane, Incorporated Consent Decree $22.50 + $5.00 shipping . Consent Decree 10/14/20- Consent DecreeTown and Country Broadcasting, Inc. Enters into Consent Decree 0000042347 00000 n Simply put, what worked even a few campaign cycles ago wont work in 2022. Consent Decree Today we celebrate you and all that you do!! 8/24/20- Consent DecreePrinceton Broadcasting Co., Inc. Enters into Consent Decree 11/30/20- Consent DecreeWGEM License, LLC Enters into Consent Decree Brands can still target web users in a sophisticated fashion its just that the tools at their disposal are different. Consent Decree, Krystal Broadcasting, Incorporated Consent Decree, Rocky Mountain Radio Group, LLC Consent Decree, Crawford County Broadcasting Corp. Often the best way to accomplish this is to employ a device graph, which can help brands connect with audiences on an individual level or grouped under the same household. In his Opinion, the EDPS welcomes the overarching aims of the proposed Regulation. Massachusetts has two big races in 2020, including Senator Ed Markey versus Representative Joe Kennedy III for state senate (which is expected to be a very expensive race) and U.S. Representative Richard Neals challenge from Holyoke Mayor Alex Morse for Congress. Pai Taps Commissnr. Social media has transformed the game of political advertising. 12/18/19- OrderOrder Granting Motion for Extension of Time On January 27, 2022, the FCC will hold its monthly open meeting. 5/6/21 - Consent DecreeBee Broadcasting, Inc Consent Decree 2/23/21 - Consent DecreeSM-KSGF-FM, LLC Consent Decree 5/7/21 - Consent DecreeLincoln County Broadcasters, Inc. 11/15/21 - Consent DecreeBrazos Communications West, LLC Consent Decree and by determining unique opportunities they might offer. 10/29/21 - Consent DecreeMajestic Broadcasting, LLC Consent Decree xQ\vC)&ZdNB}l?ldrLN}7t\0u0Y3Ui=g+Z -W&(]'>}}kIlxNjUS}QI/v48{~#Rfj$54Rj{ZR;3dEUge!Za'eS-c[ q=orO|+k/p&W* #4?e.+g*wiM\dJ#/W%%JWE"1Z-S~'Sk;{{}}?yOuqxnvcpBFv~SY|X'go}P?Acz{'Y&:Yf.` I\MfVYA&d]dQKY.ft>qccr"96y /,?4(S-Z*i?a)/q& 4/28/22- Consent DecreeRichard L. Garcia Broadcasting, Inc. As we start to plan for 2022, Arizona is in store for another big political year. 7/31/20- Consent DecreeH & G C, Inc. Enters into Consent Decree 12/22/21 - Consent DecreeWharton County Radio, Inc. 8/3/21 - Consent DecreeFlood Communications, LLC Consent Decree 12/1/20- Consent DecreeTuscarawas Broadcasting Company Enters into Consent Decree 8/13/21 - Consent DecreePikes Peak Radio, LLC Consent Decree 11/4/21 - Consent DecreeAlabama Media, LLC Consent Decree 8/21/20- Consent DecreeDr. 12/21/21 - Consent DecreeRick L. Murphy Consent Decree 7/22/20- Consent DecreeConsent Decree with iHeartMedia, Inc. 7/22/20- Consent DecreeConsent Decree with Salem Media Group, Inc, 4/21/20- Order on ReconsiderationFCC Adopts Clarification of Political File Order, 3/25/20- Public NoticeGuidance on Political Advertising Lowest Unit Charge During Pandemic, 4/2/20 - Public NoticeMedia Bureau Announces Pleading Cycle for Cable Recordkeeping Rule, 3/2/20 - NPRMFCC Reviewing Recordkeeping Rules on Cable Operators, 2/28/20 - News ReleaseFCC Reviewing Recordkeeping Rules on Cable Operators, 2/2/20 - Public NoticeAccessibility Recordkeeping and Contact Information Requirements, 12/18/19- OrderOrder Granting Motion for Extension of Time, 12/3/19- OrderMeredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel, 11/29/19- Public NoticeNotice of Petition for Reconsideration Filed by NAB, 10/16/19- MO&OFCC Adopts Political File Clarification Order, 4/15/19- Public NoticeRevisions to License Renewal Procedures, 4/15/19- Public NoticeLMS electronic filing of radio license renewals and EEO Reports, 3/15/19- Public NoticeUpcoming Radio Station License Renewals, 3/6/19- Public NoticeAccessibility Recordkeeping and Contact Information Requirements, 11/5/18- Public NoticeOnline Public Inspection File Requirements, 4/24/18- OrderOrder Granting Additional Time to Comply with Online Public File, 2/12/18- OrderPN Re March 1, 2018 Online Public File Deadline, 4/21/17- Public NoticeFCC To Host Consumer Webinar on the FCC's Consumer Help Center, 2/3/17- OrderWTB Sets Aside Policy Review Report, 2/3/17- OrderMedia Bureau issues order setting aside political file decisions, 2/3/17- News ReleaseChmn. Political ad spending for 2022 midterms to reach $7.8 billion While broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth. Having the technical infrastructure in place to associate that list to both individual voters or households, and then reach them on any device, including CTV, provides a huge boost to your voter list. 10/25/22- Consent DecreeCapital Broadcasting, Inc. That is an astonishing sum that . 7/21/21 - Consent DecreeDakota Communications, Ltd. As every campaign is different, you need to be able to manage as many factors as possible to achieve your campaign goals. Consent Decree, Effective Date Set for Political Programming Rules, FCC Adopts Updated Political Programming and Record-Keeping Rules, New Century Broadcasting, LLC Consent Decree, New West Broadcasting Systems, Inc. 4/6/22- Consent DecreeHightower Radio, Inc. 4/26/21 - Consent DecreeSubarctic Media, LLC Consent Decree 8/26/20- Consent DecreeSM-WQNU, LLC Enters into Consent Decree O'Rielly to Lead Federal-State Partnerships, Media Bureau releases Order adopting a Consent Decree, Media Bureau issues order resolving political file complaints, Media Bureau Resolves Political File Complaint Against Scripps Media, Hearst Television, Inc., Declaratory Ruling, Online Public Inspection File Demonstration Announced - June 13, 2016, Online Public File Expands to Radio, Cable and Satellite, Political Programming and Candidate Access, Reasonable access by legally qualified candidates for federal office, Equal opportunities (frequently referred to as equal time) for legally qualified federal, state, and local candidates, The prohibition on censorship of candidate-sponsored ads, Lowest Unit Charges and Comparable Rates that broadcast stations and cable systems may charge legally qualified candidates for their advertisements, On-air sponsorship identification for political advertisements, Online political files that broadcast stations and other regulatees must maintain for public inspection, Review or pre-approve the content of political ads before they are broadcast, Ensure the accuracy of statements that are made by candidates and issue advertisers, Require broadcast stations and other regulatees to provide all sides of controversial issues, Oversee the nature and extent of the coverage that individual candidates receive in news programs, Information about requests for the purchase of broadcast time by or on behalf of legally qualified candidates, Information about requests for the purchase of broadcast time by issue advertisers whose ads communicate a message relating to any political matter of national importance, Information about free time given to legally qualified candidates for public office. 4/11/22- Consent DecreeKWRL, LLC Consent Decree It may even be better. 7/22/20- Consent DecreeConsent Decree with Entercom License, LLC The move follows a similar ban during the 2020 . We primarily see voter lists in the form of physical addresses, but they can also be email addresses as well. Thus, vendors are typically decided upon months in advance based on, insights and learnings from previous election campaigns. 3/2/20 - NPRMFCC Reviewing Recordkeeping Rules on Cable Operators In fact, several browsers stopped supporting them a few years ago. Consent Decree 3/17/22- Consent DecreeEADS Broadcasting Corporation Consent Decree 8/24/20- Consent DecreeMitchell Community Broadcast Company, Inc. enters into Consent Decree 7/30/20- Consent DecreeCenter Hill Broadcasting Corp., Inc. enters into Consent Decree Consent Decree, 12/20/21 - Consent DecreeMarvin Vosper Consent Decree, 12/20/21 - Consent DecreeNew West Broadcasting Systems, Inc. The FCC's Political Programming staff resolves issues relating to, among other things: "Reasonable access" by legally qualified candidates for federal office 1/18/17- OrderMedia Bureau releases Order adopting a Consent Decree While the ability for a partner to activate a campaign utilizing an onboarded voter list is key, being able to use those voter lists regardless of what form they come in is a major benefit. Consent Decree, 7/29/21 - Consent DecreeWJAG, Inc. 7/6/22- Consent DecreeBark Out Loud Dogs Media, LLC Consent Decree Barnabas Broadcasting, Inc. $g} rD$TW4xc H AA Consent Decree, 11/4/21 - Consent DecreeAlabama Media, LLC Consent Decree, 11/3/21 - Consent DecreeMBM Texas Valley, LLC Consent Decree, 11/3/21 - Consent DecreeLahontan Valley Broadcasting Company, LLC Consent Decree, 11/2/21 - Consent DecreePampa Broadcasters, Inc. It may even be better. Consent Decree, Tri-Rivers Broadcasting Company Consent Decree, O-Town Communications, Inc. A "general" election i.e., one that results in the election of the candidate. 6/16/22- Consent DecreePuffer Broadcasting, Inc. 10/21/20- Consent DecreeForum Communications, Inc. Enters into Consent Decree X)(vmE4]H%!m|J#kz%>:egMY.e w6ee='>ZWVrZxrW[st/bO#,)l D7D;cc/+\BdeR_D{ 2/17/21 - Consent DecreeJomast Corporation Consent Decree 7/20/21 - Consent DecreeFlood Broadcasting, Inc. 0000009269 00000 n Weve put together this infographic to illustrate dollars, voter preferences and opportunities. 8/28/20- Consent DecreeConsent Decree with Townsquare Media Tuscaloosa License, LLC 4/23/21 - Consent DecreeRocky Mountain Radio Group, LLC Consent Decree Consent Decree Consent Decree, 10/28/21 - Consent DecreeCentex Broadcasting, LLC Consent Decree, 10/28/21 - Consent DecreeATW Media, LLC Consent Decree, 10/27/21 - Consent DecreeS&R Broadcasting, Inc. Consent Decree, 7/18/22- Consent DecreeConnoisseur Media License Consent Decree, 7/18/22- Consent DecreeTesiero, Joseph C Consent Decree, 7/15/22- Consent DecreeMediaCo WBLS License LLC Consent Decree, 7/15/22- Consent DecreeMediaCo WQHT License LLC Consent Decree, 7/13/22- Consent DecreeFM Radio Licenses, LLC Consent Decree, 7/12/22- Consent DecreeIZ Communications Corporation Consent Decree, 7/12/22- Consent DecreePMJ Communications, Inc. 10/20/21 - Consent DecreeMBC of Texas-KGGR. 2022 is a midterm election year. 8/28/20- Consent DecreeFreeland Broadcasting Co., Inc. Enters into Consent Decree 8/24/20- Consent DecreeEmmis Radio License, LLC enters into Consent Decree Consent Decree document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Opt Out The meeting will address increasing the transparency of internet access service providers, amending the definition of a library to clarify that Tribal libraries are eligible for support from the E-Rate program, and resolving issues associated with white space devices and databases. Click on the down arrow, then select "Hide ads from XXX" to . A year later we have revised our projections upwards, to $9.7B. Consent Decree 0000007811 00000 n Consent Decree Consent Decree 8/7/20- Consent DecreeChristian Broadcasting of Norfolk, Inc. Enters into Consent Decree New Enterprise-wide State Privacy Policy 7/22/20- Consent DecreeConsent Decree with Cumulus Media New Holdings Inc. That doesnt mean that digital political advertising cant be as powerful and precise as its been in the past. Consent Decree 8/27/20- Consent DecreeConsent Decree with Rainbow City Media, LLC Consider this: For businesses and political advertisers alike, these collective factors make for an incredibly competitive advertising climate. Consent Decree 4/19/22- Consent DecreeVictoria Radioworks, LLC Consent Decree Consent Decree, Greeley Broadcasting Corporation Consent Decree, Updating Outmoded Political Programming and Record-Keeping Rules, Chadrad Communications, Inc. 2/11/21 - Consent DecreeBott Communications, Inc. Consent Decree, 5/14/21 - Consent DecreeBonneville International Corporation Consent Decree, 5/12/21 - Consent DecreeJames River Broadcasting Company Consent Decree, 5/12/21 - Consent DecreeWinton Road Broadcasting Co., LLC Consent Decree, 5/11/21 - Consent DecreeWolftrax Broadcasting, LLC Consent Decree, 5/11/21 - Consent DecreeWestern Rockies Radio, Inc. ]|e^ca+b| Xe.M!W,V, 11/5/18- Public NoticeOnline Public Inspection File Requirements We also use third-party cookies that help us analyze and understand how you use this website. Consent Decree, 6/17/22- Consent DecreeOm Sai Broadcasting, LLC Consent Decree, 6/16/22- Consent DecreePuffer Broadcasting, Inc. 12/22/21 - Consent DecreeKBUK Radio, Inc. Consent Decree 4/25/22- Consent DecreeSocorro Community Radio, LLC Consent Decree Consent Decree, 12/16/21 - Consent DecreeKPAN Broadcasters Consent Decree, 12/16/21 - Consent DecreeWest Waves, Inc. Consent Decree, Taylor Communications, Inc. and the use of audience modeling. Consent Decree, 4/28/22- Consent DecreeInland Northwest Broadcasting, LLC Consent Decree, 4/28/22- Consent DecreeRichard L. Garcia Broadcasting, Inc. 4/1/22- Consent DecreeRadio Pacific, Inc. Primary is held on May 24 ( LUC starts Friday, April 8) Primary runoff is held on June 21 ( LUC starts Friday, May 6) that can combine elements of traditional awareness messaging and storytelling as well as digital targeting and tracking. 6/17/22- Consent DecreeOm Sai Broadcasting, LLC Consent Decree Interoperability Proves Essential to Accountable Attribution, Healthcare Market Consolidation Drives Deeper Levels of Customer Insight, Balancing Linear TV and a CTV Approach for Pharma Advertising, Viants Internship Program: Strong Starts for Great Careers, To Opt-Out Online, Visit Our CCPA Portrait. 2/12/21 - Consent DecreeMaquoketa Broadcasting Company Consent Decree