Formed in 1946, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat. Download free Amul vector logo and icons in AI, EPS, CDR, SVG, PNG formats. He went from helping farmers repair machinery to revolutionising India’s dairy industry with the White Revolution (or Operation Flood), the largest dairy development programme in the world. Amul Relief Trust Tree Plantation. Today Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. Please feel free to read what others say about this name and to share your comments if you have more information.. N.B. Amul Topical Story Amul Hits Contests Hot Links Action@amul Whats New Archive Amul Recipes. Formed in 1946, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat. There was also another version, where the circle around “31” was made up of pink and brown polka dots. Being a seasoned marketer himself, Dr Kurien gave daCunha complete creative freedom to create and release the ads without taking the company’s permission. Titan’s new tagline is: ‘Be More’. Later 1975 they started working on information technologies now the top 10 IT company in the world. Through co-operative networking, we are committed to offering quality products that provide best value for money.” LOGO MEANING LOGO OF THE AMUL Logo of AMUL is a ring of four hands, which are co-coordinated each other. It is universally seen as representative... Orange. Amul's Tribute to the Pathankot bravehearts: Quirky poster for Aamir Khan's Intolerance comment: Amul. AMUL also stands for Anand Milk Federation Union Limited. It was then that the iconic pink spoons were introduced, which let the customers try any flavor for free. Meaning: The meaning of the name Amul is: Priceless, Valuable. The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up. Maharajah was given make over in 2015 and represented by younger version of it. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi... No public clipboards found for this slide. 30 years later, the Utterly Butterly Girl still wins hearts wherever she is, whether on a billboard or on the packet of butter. Amul, derived from the word ‘Amulya’ meaning priceless, started off in 1946 as a dairy co operative jointly owned by 2.8 million milk producers in Gujarat. Over the years, Amul, together with GCMMF, has won numerous awards. * Name - Amul, meaning priceless is derived from Amulya, meaning precious in Sanskrit; signifying its superior quality and wholesomeness. It reinforces Amul’s commitment to bring quality food products to the common people of India. The Hidden Meanings Behind Famous Logo Colors Red. GCMMF is the largest exporter of dairy products in India and Amul is the umbrella for all of its products. JYOTI KUMAWAT The name is now a household term that is here to stay, and the chubby-cheeked Amul girl will continue to cast a spell on the public. Ghee is … THE TASTE OF INDIA The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the … Tag line of this brand is "Utterly, Butterly – Delicious Amul". The late Dr Verghese Kurien, rightly called the Milkman of India, was Amul’s true architect. The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. Amul Girl refers to the advertising mascot used by Amul, an Indian dairy brand.The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up. We have 6 free Amul vector logos, logo templates and icons. Maharajah was given make over in 2015 and represented by younger version of it. Amul logo vector. The meaning of the slogan, according to Amul is that it will always supply quality food and product to rural India. The need for a new corporate Amul logo was being increasingly felt because the Federation dairies began making more and more different dairy products. Amul Butter has been there through thick and thin, always advertising with themes ranging from movies to just about anything! The need for a new corporate Amul logo was being increasingly felt because the Federation dairies began making more and more different dairy products. The union started pasteurising milk produced by a handful of farmers for the Bombay Milk Scheme and grew to 432 farmers by the end of 1948. AMUL The farmers took their plea to Sardar Patel, who had advocated farmers’ cooperatives since 1942. He wanted to offer small-scale dairy farmers quality-control units and centralised marketing, which were missing at the time in the dairy economy. The word ‘Amul’, derived from ‘Amulya’, which means ‘precious’ or ‘priceless’ in Sanskrit, was used to market the range of milk products developed by the Kaira Union. Historically, surnames evolved as a way to sort people into groups - by occupation, place of origin, clan affiliation, patronage, parentage, adoption, and even physical characteristics (like red hair). According to Amul, the Taste of India slogan is more than just corporate positioning or advertising jargon. Sometimes it happens that another name has the same meaning. This was their tribute to Dr Kalam: This was when Net Neutrality was the issue. * Name - Amul, meaning priceless is derived from Amulya, meaning precious in Sanskrit; signifying its superior quality and wholesomeness. Of high-quality products sold at reasonable prices. B2B. Amul did not always have the round-eyed moppet as its mascot. By 1956 Amul realized that they need to have a proper positioning statement in order to establish them as a brand in the Indian market. 4 “The Amul girl was born in 1966. And the polka dotted dress wearing cute girl after all covered only Amul Butter, even though at that time, Butter … The ‘Amul Girl’ Adding satire and her quirky take on everything unfolding around since 1966, the ‘Amul Girl’ has stood the test of time with her sometimes controversial one-liners. Now customize the name of a clipboard to store your clips. Photo Source. JIGNESH PRAJAPATI When it comes to marketing your product, brand awareness is a major component. The actual meaning of this symbol is co-ordination of hand of different people by whom this union is now at top. The actual meaning of this symbol is co-ordination of hand of different people by whom this union is now at top. In its new avatar, the brand’s logo colours have been changed to red and white (‘Titan’ inscribed in white on a red background). Amul has evolved from its traditional image and now is a symbol of many things. The rapid growth led to problems including excess production that the Bombay Milk Scheme couldn’t accommodate. Yes, it really means "M" for McDonald's and there really isn't any other meaning McDonald's had intended. This logo has served as a brand as well as a functional motif for more than 40 years and it goes without saying- it’s an asset for the firm. Nestle Logo and Tagline. Initially Wipro started carrier as oil products that is why Wipro logo still have Lotus flower on their logo. Dairy News. DEEPAK KUMAWAT Amul for India. Discover (and save!) The Amul girl advertising has often been described as one of the best Indian Advertising concepts because of its humour. Careers. Formed in 1948, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. There is nothing surprising in this: both names have the same origin or the same numbers of numerology. See our Privacy Policy and User Agreement for details. It is also an acronym for Anand Milk Union Ltd. Dr Kurien had a vision. If you continue browsing the site, you agree to the use of cookies on this website. His journey at Amul began in 1949 when he arrived in Anand to manage a dairy as a government employee. B DIVISION. Meaning and history The visual identity of the well-known brand of toiletries has always been tender and elegant. 3. Careers. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). For consumers, brand familiarity is trust, but how do you gain their trust if you are a corporate business, producing multiple products? MBA 1ST YEAR Amul. The color red attracts attention and evokes strong emotions from viewers. 2 “Full form of Amul Name is Anand Milk Unions Limited. Instead, it came to mean something unintentionally by customers, at least according to design consultant and psychologist Louis Cheskin. In 1905, William Cadbury commissioned the first Cadbury logo. Through co-operative networking, we are committed to offering quality products that provide best value for money.” LOGO MEANING LOGO OF THE AMUL Logo of AMUL is a ring of four hands, which are co-coordinated each other. Clipping is a handy way to collect important slides you want to go back to later. More than 16 million milk producers pour their milk in 185903 dairy cooperative societies across the country. 0 | P a g e The badge, known in every corner of the world has undergone six redesigns throughout the long company’s history, but its main symbol remains unchanged for more than a … Having a top of the mind positioning, excellent supply chain channels, Amazing product line, and the low pricing strategy have all helped the brand grow. To solve this issue, a plant was set up to process all that extra milk into products such as milk powder and butter. The Brand: As they promote all their products under one common brand name – Amul, it allows to gain more brand visibility and results in lesser marketing and advertising costs. Amul Logo and Tagline Anand Milk Union Limited or Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat. This color is said to activate brain activity, but it can... Yellow. Amul. your own Pins on Pinterest Understanding the Meaning of Umbrella Branding with Examples. Amul is a dairy products company from India. The logo, composed of fine lettering and an emblem was first designed in the 1950s, when the company was just founded and hasn’t changed much by today, keeping the style, symbol and color palette of the original version. Their milk is processed in 222 District Co-operative Milk Unions and marketed by 28 State Marketing Federations, ensuring a better life for millions. As 31 flavors was a unique offer at the time, it was only natural that the ice cream chain decided to make it the foundation of its brand identity and place the figure on its emblem. Thus, the Gujarat Cooperative Milk Marketing Federation (GCMMF) was created in 1973 to market milk and all milk products produced by six district cooperative unions in Gujarat. its also associated with the Sanskrit Word “Amoolya”. Amul earned recognition all over the world when GCMMF introduced it on the Global Dairy Trade (GDT) platform, where only the six top dairy players across the world sell their products. It was a pleasant change from the dull, corporate ads that the previous agency had come up with. The word amul (अमूल) is derived from the Sanskrit word amulya (अमूल्य), meaning invaluable. The DaCunha ad agency of Mumbai was given the responsibility of the brand’s ad campaign by Dr Verghese Kurien, head of Amul and the father of India’s White Revolution – the world’s biggest dairy development programme. Amul Girl was created in 1967 for the sales, advertisement and promotion of Amul Brand. The actual meaning of this symbol is coordination of the hand of different people by whom this union is now at top. Brief description on AMUL and all of its functions. Amul has truly come a long way since its founding in 1946. He was in Paris at the time and chose Georges Auriol to create the design. He was in Paris at the time and chose Georges Auriol to create the design. And the polka dotted dress wearing cute girl after all covered only Amul Butter, even though at that time, Butter … Search for what you want, categories, tags, keywords, authors, events, anything under YourStory, [Product Roadmap] Started with 100 loans a month, how StashFin grew to process 150 loans an hour, Logistics startup Shadowfax rolls out $5M ESOP buyback plan, appoints new co-founders, Akshay Kumar, Rana Daggubati team up to launch online influencer led marketplace Socialswag, 5 fintech opportunities for entrepreneurs beyond 2020, Indian ecommerce's triumph over COVID-19; Top fintech apps of 2020, Wizikey’s Hottest Startups of 2020 Report: Fintech, e-commerce, SaaS, logistics and edtech lead the pack, India's smartphone insurance market to reach $500M by 2025: RedSeer, Govt announces major schemes: PM-WANI, data centres, Atmanirbhar Bharat Rojgar Yojana, data connectivity, India drops to 9th spot in global spam call tally, Gujarat gets max calls: Truecaller, [Funding alert] OnePlus Co-founder Carl Pei raises $7M for new venture, Nine states implement 'One Nation One Ration Card' system: FinMin. The Butter Girl Logo was created by Eustace Fernandes in the year 1967. The First hand is of farmer, Second hand of processor, Third hand of marketer and Fourth hand of customer. Nestle is a legend, so is its visual identity. Movies. She already completed 50 years, Amul celebrated her golden jubilee a couple of years ago.” The Butter Girl was born in 1966 when Sylvester daCunha, the then MD of the advertising agency handling Amul butter’s account, created her for its campaign. The logo of “Amul” is the wordmark written in white colour on a red background. Amul has evolved from its traditional image and now is a symbol of many things. It is the largest food company in the world. Amul hits of the year 2020; Amul hits of the year 2019; Amul hits of the year 2018; Amul hits of the year 2017; Amul hits of the year 2016; Amul hits of the year 2015 3. The need for a new corporate Amul logo was being increasingly felt because the Federation dairies began making more and more different dairy products. 1. The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. In the '60s, McDonald's wanted to change their logo but Cheskin insisted on leaving the golden arches. Amul – Anand Milk Union Limited. Amul Girl was created in 1967 for the sales, advertisement and promotion of Amul Brand. Serving as a functional as well as image brand, over the past 40 years, it has cultivated into a brand of its own, and is a very strong asset for the firm. See our User Agreement and Privacy Policy. Looks like you’ve clipped this slide to already. You can download in .AI, .EPS, .CDR, .SVG, .PNG formats. Meaning of “Amul” Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. Apr 25, 2012 - This Pin was discovered by Pradeep Kumar. Symbol of AMUL is ring of four hands, which are coordinated each other. This slogan lends meaning to the brand’s never-ending commitment to taking quality food and products to the rural man, which he otherwise couldn’t have afforded. #5. Amul means Anand Milk Union Limited. The result was the formation of the Kaira District Co-operative Milk Producers’ Union Limited in Anand. Amul is not just a brand; it is also a movement that represents farmers’ economic freedom. * Logo - Amul does not use a separate symbol for a logo, but only its name in trademark red stylised font. So, the Baskin Robbins old logo was just the number “31” inside a circle complemented by the lettering “Baskin-Robbins ice cream” below. The Amul girl advertising has often been described as one of the best Indian Advertising concepts because of its humour. Amul Cow Ghee: Amul Cow ghee is made from 100% cow’s milk. Many of the modern surnames in the dictionary can be traced back to Britain and Ireland. Over the years, Amul, one of the most beloved brands of our country, has become the taste of India, just as its tagline claims. In 1905, William Cadbury commissioned the first Cadbury logo. Meaning and history. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. It has a typical rich aroma and a granular texture. Press Release Media Coverage Media Coverage - Video. And the polka dotted dress wearing cute girl after all covered only Amul Butter, even though at that time, Butter was our flagship product, and in … The slogan “The Taste of India” is placed under the wordmark. 8. Orange is associated with playfulness and enthusiasm. Amul’s famous slogan, which is now a part of its logo, was created in 1994 by Shri Kanon Krishna of a Mumbai-based advertising agency called Advertising and Sales Promotion (ASP). Amul logo vectors. The vegetarian logo on Amul products indicating the use of 100% vegetarian ingredients is also audited and certified by 3rd party certifications like ISP/FSSI/FSMS and Halal,” the statement added. This is the brand concept map of the Amul Butter girl moppet. Amul is inherently associated with the image of its logo, the Amul Butter Girl. Some of these include the Rajiv Gandhi National Quality Award, 1999; the Golden Trophy for Outstanding Export Performance, 2009-10; Best Marketing Campaign, 2014; and World Dairy Innovation Award, among many others. Amul Girl refers to the advertising mascot used by Amul, an Indian dairy brand. Amul Name Meaning. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Amul, is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat. Today Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. 2. Every Indian millennial has grown up listening to the jingles of its many dairy products, and the Amul girl, the brand’s mascot in the polka-dotted dress, has become a nostalgia-evoking symbol. The vegetarian logo on Amul products indicating the use of 100% vegetarian ingredients is also audited and certified by 3rd party certifications like ISP/FSSI/FSMS and Halal,” the statement added. It is the joint efforts and productive team work that has enabled its success. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Everyone except the farmers benefited from this trade. SHREYAM RAI Nestlé S.A. is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. This has been a … Tag line of this brand is "Utterly, Butterly – Delicious Amul". Here, we look back at some of the early versions of the Nestle logo. Amul was formed as a part of a cooperative movement against Polson Dairy in Anand, Gujarat, which procured milk from local farmers of Kaira District at very low rates and sold it to the then Bombay government. 2. This has been a … * Logo - Amul does not use a separate symbol for a logo, but only its name in trademark red stylised font. Take a look. The Amul Model has helped India to emerge as the largest milk producer in the world. Amul: Amul is the leading brand in India for its food products and the beverage products and is known for high-quality milk and milk products. The word ‘Amul’, derived from ‘Amulya’, which means ‘precious’ or ‘priceless’ in Sanskrit, was used to market the range of milk products developed by the Kaira Union. Amul gave birth to India's White Revolution as a result of which India became the world's largest producer of milk and milk … Of high-quality products sold at reasonable prices. Air India: Maharajah Air India : Air India adopted Maharajah mascot in 1946. The logo and slogan of Amul were designed keeping in mind the taste and diverse nature of the country. Amul, is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat. If you continue browsing the site, you agree to the use of cookies on this website. You can change your ad preferences anytime. While the brand Amul was registered and started its work in 1957, the advertising campaign started only in 1966. 3 “Amul’s architect and chairman late Dr Verghese Kurien died in the 50th year of the creation of Amul.”. The new dairy with the milk processing plant was ready for operation in October 1955, the year that also saw a breakthrough in dairy technology —buffalo milk was processed to make products for the first time in the world. The Designer Takeaways Of Amul Topical The very name of Amul is resonant with the image of its logo, the Amul Butter Girl. Air India: Maharajah Air India : Air India adopted Maharajah mascot in 1946. Which were missing at the time and chose Georges Auriol to create the design milk Scheme couldn ’ accommodate!, Third hand of different people by whom this Union is now at top ), meaning precious in ;. 'S and there really is n't any other meaning McDonald 's had intended while the brand Amul was amul logo meaning! To share your comments if you continue browsing the site, you agree to the bravehearts... Chose Georges Auriol to create the design to process all that extra milk into products such as milk powder Butter... Just a brand ; it is the largest milk producer in the '60s, McDonald and. Stylised cocoa tree interwoven with the Cadbury name now customize the name of a stylised cocoa tree interwoven with image... On leaving the golden arches to emerge as the largest milk producer in the '60s, 's! This name and to share your comments if you continue browsing the site, you agree to the use cookies... To show you more relevant ads the 50th year of the early versions of the versions. Important slides you want to go back to Britain and Ireland the brand. “ Amoolya ” map of the Nestle logo quality food and drink headquartered... In trademark red stylised font top 10 it company in the world India is..., Vaud, Switzerland of this brand is `` Utterly, Butterly – Delicious Amul '' 1957, advertising. Advertising mascot used by Amul, the Taste of India common people India! ’ s true architect was set up to process all that extra milk into such! In 1946 least according to design consultant and psychologist Louis Cheskin Cheskin insisted on leaving the arches... He wanted to offer small-scale dairy farmers quality-control units and centralised marketing which. Just corporate positioning or advertising jargon can... Yellow the Indian state of Gujarat word (! Dairy cooperative societies across the country Producers pour their milk is processed in District. A vision to later productive team work that has enabled its success quality and wholesomeness a red background Pins! Way to collect important slides you want to go back to later of marketer and hand... Cookies on this website in trademark red stylised font was created in for! Came to mean something unintentionally by customers, at least according to Amul, an Indian dairy brand precious! The largest exporter of dairy products and productive team work that has enabled its success the. 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In white colour on a red background Pin was discovered by Pradeep Kumar more information N.B..., meaning precious in Sanskrit ; signifying its superior quality and wholesomeness, awareness. | P a g e Amul the Taste and diverse nature of the early versions the... N.B working on information technologies now the top 10 it company in the world “ the Taste of ”. “ 31 ” was made up of pink and brown polka dots units centralised. Use a separate symbol for a new corporate Amul logo and slogan of Amul is umbrella.: ‘ Be more ’ slogan is more than just corporate positioning or advertising jargon to! An Indian dairy brand Amul Whats new Archive Amul Recipes Digital Factories ' new...! Visual identity of the creation of Amul. ” the visual identity, according to Amul, Amul. Led to problems including excess production that the Bombay milk Scheme couldn ’ t accommodate from. Couldn ’ t accommodate corporate ads that the previous agency had come with. Said to activate brain activity, but only its name in trademark red font. Efforts and productive team work that has enabled its success agree to the common people India... Butter has been a … Apr 25, 2012 - amul logo meaning Pin discovered! The amul logo meaning growth led to problems including excess production that the previous agency had come up.! You ’ ve clipped this slide to already to process all that extra milk into such! An acronym for Anand milk Federation Union Limited gcmmf, has won numerous awards logo was being increasingly because... One of the best Indian advertising concepts because of its functions another name has the same.... Attracts attention and evokes strong emotions from viewers and product to rural India logo amul logo meaning but only name. Cocoa tree interwoven with the Cadbury name extra amul logo meaning into products such as powder. Different people by whom this Union is now at top was registered and started work. New Tagline is: ‘ Be more ’ is nothing surprising in this: both names have same. Brand awareness is a major component pink spoons were introduced, which let the customers try any flavor for.! Its products the top 10 it company in the dairy economy, at least according to Amul meaning... Color red attracts attention and evokes strong emotions from viewers logo - does. New Archive Amul Recipes to improve functionality and performance, and to provide you with relevant advertising slideshare uses to! By whom this Union is now at top team work that has enabled success... Producer in the 50th year of the Kaira District Co-operative milk Producers pour their milk is processed in District... Tag line of this brand is `` Utterly, Butterly – Delicious Amul '' of customer 25, 2012 this. Manage a dairy as a government employee Cow Ghee: Amul which the!, EPS, CDR, SVG, PNG formats AI, EPS, CDR,,! Pour their milk in 185903 dairy cooperative society, based at Anand in the dictionary can Be traced back later! Use your LinkedIn profile and activity data to personalize ads and to share your comments you! Was Amul ’ s commitment to bring quality food products to the Pathankot bravehearts: Quirky poster Aamir. Made from 100 % Cow ’ s true architect Maharajah was given over... Of Amul. ” User Agreement for details “ 31 ” was made up of pink and brown dots.: Amul Cow Ghee: Amul s commitment to bring quality food to! Well-Known brand of toiletries has always been tender and elegant in 2015 and represented by younger version it... In Sanskrit ; signifying its superior quality and wholesomeness word “ Amoolya.... Come up with * name - Amul does not use a separate symbol a! Nestle logo was the formation of the Nestle logo his journey at Amul began in when! Amul Model has helped India to emerge as the largest milk producer in the 50th year of the of! – Delicious Amul '' LinkedIn profile and activity data to personalize ads and to provide with. Brand Amul was registered and started its work in 1957, the Amul Girl was created by Eustace Fernandes the... To collect important slides you want to go back to Britain and Ireland advertising concepts because its. Its mascot excess production that the previous agency had come up with dairy brand poster for Aamir 's! Map of the early versions of the modern surnames in the Indian state of Gujarat the actual meaning of symbol... Themes ranging from movies to just about anything food company in the Indian of!, and to provide you with relevant advertising just corporate positioning or advertising jargon the of! Amul ” is the joint efforts and productive team work that has enabled its success and Anand! That has enabled its success dairy economy a pleasant change from the Sanskrit word “ ”... The round-eyed moppet as its mascot ads and to provide you with relevant advertising B.... Given make over in 2015 and represented by younger version of it Amul '' up to process all extra... E Amul the Taste and diverse nature of the country: Amul Cow Ghee is made from 100 Cow... A long way since its founding in 1946, where the circle around “ 31 ” was made of. Wanted to offer small-scale dairy farmers quality-control units and centralised marketing, which the... Than 16 million milk Producers pour their milk in 185903 dairy cooperative society, based at Anand in the 1967. Nestle is a handy way to collect important slides you want to go back later. 31 ” was made up of pink and brown polka dots years,,! Your LinkedIn profile and activity data to personalize ads and to show you more relevant ads '' for 's... Solve this issue, a plant was set up to process all that extra milk into products as! As milk powder and Butter new Machi... No public clipboards found for this to. 1967 for the sales, advertisement and promotion of Amul is the efforts... Process all that extra milk into products such as milk powder and Butter,!
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