In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . I would say Im absolutely not opposed to being in all 50 states. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. We add some spice to it. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community.
Charles Watson named Tropical Smoothie CEO So that was helpful! Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Unresolved: Release in which this issue/RFE will be addressed. The companys goal is to open 1,500 cafes or more by the year 2024. A presentation for a board is focused on very different things than a franchisee roadshow. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. And so thats one of my favorites. We can go to camp, we can be counselors. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. There are currently 913 franchised locations and 1 company-owned restaurant.
Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" Beyond that, we need to provide training. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. Now were really taking the lead from our franchisees and building out DMAs organically from outside them.
Franchisee Expands In Milwaukee - Tropical Smoothie Cafe LLC Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? The company's goal is to .
Tropical Smoothie Cafe Appoints Charles Watson as New Vice President of He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure. 2~10() . Right now we have a BLT quesadilla. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Day-to-day I would say my favorite is the Avocolada Smoothie. And so the way that they impact the communities where they operate is a really big part. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Join our Franchise Family. Our annual tactics are focused around delivering those results.". Theres an obvious answer for me here, and thats to put your heart into what you do. The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. There is no assurance that you will do as well. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand.
The Untold Truth Of Tropical Smoothie Cafe - Mashed.com Because we want to help with your meal and your food, etc. When our franchisees are successful, the brand is successful. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. I think the world would be a little bit of a better place if we all kept that in mind. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. And they want what they want when they want it, and thats usually right now. And that really got us down this road of: What is our purpose? Show them that we care. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Youre asking me to pick which kid I like the best. As a restaurant executive, hospitality should be in your blood. 908-236-0277. See where were looking to grow to meet the incredible demand.
An Interview With Tropical Smoothie Cafe's CEO, Charles Watson - Forbes This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. NJ. Jan 2010 - Nov 20155 years 11 months. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. That ultimately is our vision for Tropical Smoothie Cafe. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. What are the brands plans for expansion and are you eyeing an international presence? Both of my parents had the entrepreneur bug and they definitely passed that on to me. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. So again, I mentioned earlier menu innovation. Call now and speak to a franchise development leader. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. I was originally a quarterback in high school and had my heart set on the same position for college. Weve been in partnership with them for over 10 years now. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC
Tropical Smoothie Franchise Cost & Profit for 2023 Explained - Vetted Biz Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. So well get to 50, but Im not focused on about five or six of them right now. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. It was not possible for me to get involved in every project so I had to learn to let go and delegate. I think they can be used throughout the day and utilized in guests diets. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. New York State Disclaimer: This advertisement is not an offering. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. Or the Hummus Veggie Wrap? The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant.
Tropical Smoothie Cafe Posts Record-Breaking Q2 Results Your results may differ. *$1,009,803 System Wide Average Net Revenues. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Call now and speak to a franchise development leader. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. There is no assurance that you will do as well. So more knowledge about our great food offerings is something that I would change a little bit. What are some of your interests outside of work?
Start a Tropical Smoothie Cafe Franchise, 2023 Costs & Fees Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while.
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