race car sponsorship proposalrace car sponsorship proposal

Trying to race while sticking to a budget? You never know, something. We would like to pick up sponsors for our US Legends race car. Getting a response from your sponsor on your proposal is amazing news. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Any accomplishments in racing you have achieved. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. BC racing Coilovers for 2010 Honda Odyssey. Simply putting a name out doesnt always mean it will come back as added revenue for a company. Race Car Sponsorship Agreement Template. Type an introductory letter, addressing it to the person in charge of the organization. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Be sure to include a call-to-action so the decision-maker knows what you want them to . What makes you different from any other person? Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. 0000001109 00000 n If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. You might be operating in a specific niche (see below for more details) or area. Consider yourself as a marketing agency pitching to a business. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Helping race directors share expertise and learn from each other is a big part of what we do. Sponsorship Proposal For . However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. There are sponsorship opportunities wherever you turn but you need to think outside the box. Where can I find sponsorship opportunities? A picture of you in your race suit. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Have a question? Race Directors Hub. "The Forms Professionals Trust . Treat the race car sponsorship proposal as a business transaction. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Include contact information on the introductory letter and proposal. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Sponsorship brings so much more than a logo on a car . The sponsorship package underpins the agreement fire your organization and your sponsor. How it REALLY works, what it really is, and how to get it. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Understand the sponsorship process first. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Yet you can derive nearly all the same benefits. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. You also may be able to offer experiences, such as hosting the company at the race track. People love to talk about themselves so ask questions and chat about them. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Your approach should include details of how youll provide value to them. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). 10+ Automotive Sponsorship Proposal Samples 1. The cover page should include the details of the potential client and your details. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. If anything, it means the opposite. The prototype race car is to be evaluated for its potential . The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Making sure the right type of information is included though does matter. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Argument template relies upon theory and the author's experience teaching this talent. Click the link below to read more. We are a Military Team that runs in Michigan . So fo ahead, drop them in the comments section below. *} This way both the parties enter into a sponsorship contract or sponsorship agreement. Do people regularly gravitate towards you for some reason or other? How will the person opposite you stand to gain from the sponsorship? Generic sponsorship proposals have little chance of convincing would-be benefactors. The racing team approaches a mid to high scale business organization asking them for sponsorship. What makes you different from any other person? Steps. Strongly Agree 78.60%. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Write what the sponsor will get in return, working from the list you have prepared. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Some features will have numerous benefits. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. All sponsors are encouraged to attend racing events. Everyone from the outside thinks that everyone racing cars has sponsors. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Open the template in our online editing tool. Sponsorship Application. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. <> You need to know this to be able to create a compelling case for why a business should sponsor you. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. You need to show up to a potential sponsor with a persuasive, well thought out plan. Before you even consider approaching a sponsor, put together a sponsorship . Feel free to drop Racing Mentor a message on social media if you have any questions. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. If you want to prove value to potential sponsors in road racing, you need to get creative 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. However, getting more followers on Instagram can be challenging, especially with so much competition out there. putting on races, come join our race directors Facebook group, Sign it in a few clicks. Sponsorship Proposal. Fast shipping, quality parts. Are your posts in line with the companys current message? So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Do not plead. After all, they're after your event as much as you're after their sponsorship! You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. By getting your name into the press, your message is spread further than your existing audience. January 6, 2022. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. . If you have questions you think other race directors may know the answers to, or just want to chat about Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. 68 0 obj <> endobj The cover letter should also include the reasons why you think this sponsorship will work. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Advertisement Envato Elements (Design Without Limits) 4. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Group outing packages can be set up for larger groups from your business or organization. Valvoline has been there for as long as people have been racing cars. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Select the submit format and acquire the legal papers template in your product. Enhance their brand's image? The prototype race car is to be evaluated for its potential as a production item. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Your proposal must show depth and that you took the time to understand each sponsor. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Assess whether what you can offer will help them reach their goals in a broad sense. Read on for a step-by-step guide to getting sponsored. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). Make a list of every racing expense you incurred over the past season and tally the entries. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. The template proposal sponsorship comes in A4 and US Letter size. but you surely wont be walking away with a heavier wallet. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Free Preview Race Car Sponsorship Contract Template. How will your sponsor assess the sponsorship and whether it has been a success for them? Race Car Sponsorship Proposal Template. %%EOF A short biography about you. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. You can use this to get an idea of a suitable industry or company. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. 0000055057 00000 n But avoid: Well done on getting to your first sponsor meeting! He's collected 60 race wins as well as the 2014 championship. . Work from the outlines you prepared to include all of the important details. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. 0000002058 00000 n The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. endobj s !1A"3Qa5RSTrt#$2BqUb But these features dont work alone. Use your market research data to request a feasible amount. Contacting a sponsor is like contacting a potential employer. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . industry, as well as actionable expert tips to help you stay ahead of the curve. hb```"gVa1G2S\Z&80~QRse Make your direct pitch. The organization aims to organize events such as auto motor racing, harness racing, slots . If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing.
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